Older Entrepreneurs Do It Better

A study by staff at the U.S. Census Bureau and academics at MIT found the most successful entrepreneurs in the US are ‘middle-aged’. This goes against the myth that most company founders become wildly successful when they are in their early 20s.

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Sarah Berney
What Journalists Want

As resources in newsrooms shrink and there are ever greater demands to fill column inches and websites, journalists are more time-poor than ever. Here are some tips for winning over journalists to your latest news story.

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Sarah Berney
Is Honesty the Best Policy in Sales?

Exaggerations, little white lies and overinflated promises – they’ve all be used to get a client to sign on the dotted line. But should a salesperson be absolutely blunt about what they can deliver, and what they can’t? Absolutely.

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Sarah Berney